100% natural carpets & rugs

Transform your home with 100% natural carpets and rugs. Durable, environmentally friendly, stylish and affordable. Create an inviting, rustic and ethical interior with coir, jute, seagrass, sisal or wool.  Natural flooring is a popular alternative to synthetic carpets thanks to its durable, stylish and eco-friendly features. As with any natural fibre, our sustainable rugs and carpets have a unique tone and texture that changes colour over time, adding to the charm and aesthetic of the flooring for years to come.

CT Wool Buttercup

Wool carpets & rugs

Wool flooring is a luxurious and practical choice for your home. Sourced and made sustainably, wool carpets, rugs and runners add warmth and style to any room.
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CT Sisal Boucle Classic

Sisal flooring

Hard wearing and durable, sisal flooring is a popular natural flooring choice. Its fibre can be spun into a range of weaves, meaning a huge range of styles and shades are on offer.
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AF Jute Chevron Natural

Jute flooring

Jute flooring is one of the most natural and luxurious materials for flooring. With a warm, tweedy look, it is soft to the touch. This makes it ideal for bedrooms and living rooms or snugs.
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AF Seagrass Herringbone

Seagrass flooring

Seagrass makes rich, stylish carpets and rugs that are full of texture and character. Its natural tones add warmth to any room. It’s also very easy to maintain, resisting spillages better than other natural flooring.
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AF Coir Herringbone Natural double wide Cotton Porcelain Cotton Ochre

Coir flooring

Hard-wearing and durable, coir flooring is becoming an increasingly popular choice for homes across the UK. Coir is low maintenance, strong and durable, ideal for high traffic areas.
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CT Sisool The blend collection

Sisool flooring

Sisool Carpet by Crucial Trading is a chunky & trendy combination of soft wool & sisal. A contemporary & stylish option for living rooms, providing you with rugged charm and supreme softness. Also makes a stunning rug.
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AF Wool Pebble Omaha single Jot Biscotti e1590164411653

Design Your Own Custom Rug

Create your own natural bespoke rug using our easy-to-use custom rug creator. Choose from sisal, jute, coir, seagrass or wool and create a rug that’s totally unique.
Design Your Natural Rug
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AF barefoot wool hatha vedas scaled

Eco-friendly & sustainable flooring

Our eco-friendly carpets and rugs are fully biodegradable, chemical-free and produced sustainably. Our Barefoot range is one of our most popular eco-friendly flooring ranges, featuring un-dyed wool and a hand-woven backing.

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CT Seagrass Herringbone Accents Red Weft

Why choose natural flooring?

Unlike synthetic carpets, natural-fibre carpets are biodegradable, meaning when they finally wear out they won’t become a permanent part of a landfill or emit any chemicals into the ground.

Due to the lack of chemicals, natural carpets and rugs are ideally suited for asthma sufferers and those prone to allergies.

Seagrass, sisal and coir carpets and rugs are extremely hard-wearing. Seagrass is also naturally stain-resistant, making it ideal for high-traffic rooms of your home.

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