Naked Flooring remains online and ready to take your orders.

Our customer services team remains fully staffed (all working from home you’ll be pleased to hear) and on hand to answer any of your questions regarding placing a new order or keeping track of an existing one.

Our warehouse remains open and our couriers are still delivering, however some of our suppliers have temporarily closed due to the lockdown. If you place an order for a natural flooring or rug online, please be aware there will inevitably be delays to the lead times. We’re working hard to keep to these delays to a minimum but in this fast-changing situation it is difficult to provide guarantees.

Sample orders are unaffected at present and will be sent out first class delivery as normal.

Our customer services team are on hand to answer any of your questions regarding delivery times or keeping track of an existing order. Just give us a call on 0117 370 2762.

 If you are awaiting an order of a natural carpet or rug, please do let us know if you are self-isolating or feeling symptoms of COVID-19. Your safety, as well as that of our team members, is our highest priority as we work together to delay the spread of this coronavirus.

We’d like to say thanks to you, our valued customers, for your continued support. Even during these uncertain times we have been overwhelmed by your loyalty.

Choosing the right all-natural carpet can be difficult if you don’t know what options there are. In this article, we’ll identify what counts as natural flooring, the main materials on offer and which will work best in your home.

More people than ever are turning to natural floor coverings when redecorating their home. Favoured for their unique textures and eco-friendly qualities, natural carpets can have a transformational design impact on the home.

However, choosing the right all-natural carpet can be difficult if you don’t know what options there are. In this article, we’ll identify what counts as natural flooring, the main materials on offer and which will work best in your home.

WHAT ARE NATURAL CARPETS?

Natural carpets are floor coverings made from natural materials. They are un-dyed, unprocessed, and made from raw products such as wool, seagrass, jute, coir and sisal.

It’s these materials that make these natural floor coverings eco-friendly, something that appeals to homeowners looking for more sustainable and ecological flooring products. On top of this green aspect, natural flooring also offers a stylish, warm and rustic feel, adding real design sophistication to any living space. As their organic tones and textures vary slightly between the same products, each natural fibre carpet is totally unique.

TYPES OF NATURAL CARPETS

There are five main natural materials for carpets and rugs. These are: 

Seagrass

Jute

Coir

Sisal

Wool

Each type of raw material boasts different advantages and are best suited to specific areas of the home. So, to make it easier to choose which one is best for your home, we’ll go through each material in more detail.

Seagrass carpets & rugs

Seagrass carpets look and feel incredibly natural. Due to its varied texture, seagrass has an aesthetic impact on space while maintaining the organic look and feel you’re after. 

Seagrass is less susceptible to water-marking than other natural carpets. This makes it a good option for dining or living spaces. It’s also a relatively thin carpet, making it excellent at maintaining a cool temperature in homes that are well insulated.

Seagrass natural carpets are also very easy to clean, which can be a particular benefit to pet owners, families and people with allergies. 

Shop and order samples from our seagrass carpet range here.

Natural coir carpets

Coir carpets are a popular type of natural flooring due to their warming golden tones and textures.

Made from fibres extracted from the coconut shell husk, coir flooring lends itself perfectly to a variety of carpet and rug flooring products. It’s pleasant colouring really captures the sophistication and simplicity of natural flooring.

When made, every roll of coir varies slightly in colour and hue. This means that the product you end up with is completely unique to your home – adding a real personal touch. If you want control of the tone of the carpet to bring it in line with your design preferences, you can also get bleached coir options which have a slightly lighter shade. 

As well as having a truly organic feel, the benefits of coir carpets include its great insulating properties. This means it is a great option for noise cancellation and maintaining a warm temperature in a space. Coir, therefore, lends itself particularly well to living and sleeping areas. 

Shop and order samples from our coir carpet range here.

Jute natural carpets

Spun from vegetable fibre, jute carpets provide strong, yet soft natural flooring. When installed, the natural, light brown tones evoke a cosy feel, all the while brightening the space around it. The ‘tweedy’ look of Jute flooring also adds a rich texture and adds character to any living space.

Although jute is strong, it tends to be more susceptible to wear and tear than other natural carpets. For this reason, jute carpets are not generally recommended for high traffic areas such as corridors or stairs. Jute carpets are best suited to bedrooms and living rooms.

Shop and order samples from our jute carpet range here.

Natural sisal carpets

Derived from a succulent plant called Agave Sisalana, sisal weave carpet is one of the most durable natural flooring carpets available. For this reason, natural sisal carpets are one of the most popular natural flooring types on the market.

There are many advantages to sisal carpets. Its durability makes it ideal for carpeting stairs and corridors, while its high insulation properties mean it works well in family living areas and bedrooms too. Furthermore, sisal carpets are flexible in terms of colours and textures, meaning there’s an abundance of choice to suit all design preferences and colour schemes.

Shop and order samples from our sisal carpet range here.

Natural wool carpets

Wool carpets are a popular choice of natural flooring due to their soft and warming properties. There’s also a huge amount of choice on offer, meaning it’s easy to find a design that suits your personal tastes.

Natural wool carpets are naturally soft providing comfort and luxury to living rooms and bedrooms. Wool can also withstand a lot of pressure, which makes it a flexible and viable choice for any room in the house – even spaces susceptible to wear and tear.

Shop and order samples from our wool carpet range here.

We also have a selection of eco wool carpets which are crafted using 100% un-dyed wool.

NATURAL FLOORING AT NAKED FLOORING

At Naked Flooring, we specialise in luxury natural flooring products. We design our products with the utmost care and detail, taking into consideration the design and functionality needs of all our flooring. 

We design our rugs and carpets to be long-lasting. Made from the highest quality sustainable materials and designed with style and sophistication, our natural flooring is stylish and affordable, made to last, and environmentally friendly.

We offer free samples on all our products, so take a look at our range of natural flooring online today and discover which natural flooring is right for your home.

Find out about the Eco-credentials of our carpets and their installation.

After we partnered up with My Green Pod back in February – an authoritative guide for the carbon-conscious consumer – we thought it would great for people to get the low down about the ecological credential of our floor-coverings and to hear our advice on products and installation methods.

Bundled Cochorus prior to refinement into Jute

At Naked Flooring we have chosen to supply carpets which have a pile (the pile is the part of the carpet you actually walk on) constructed of 100% natural materials – Wool, Sisal, Seagrass, Coir and Jute. All of these raw materials are farmed sustainably and responsibly on plantations and pasture across the world.

An Agave Sisalana Plantation

Our carpets that are made from plant based fibres, known as Natural Carpets; Sisal, Coir, Seagrass and Jute are 100% biodegradable. The latex backing that is applied to all our Natural Carpets is nearly entirely natural, although a tiny amount of synthetic latex is required to ensure the backing sticks to the pile.

Sisal Tweed; Tarvie

Sisal is grown with minimal – if any – pesticides and herbicides. Although all of our Sisal carpets have been dyed, they have not had any additional chemicals applied to them, such as moth protectors or fire retardants.

Coir Boucle Natural

Coir is similar to Sisal in that it is grown sustainably and is unattractive to moths and other pests. The Natural Coir carpets have no additional chemical applied to the pile – no dyes, insecticides or fire retardants. The Bleached Coir Carpets go through a bleaching process.

Seagrass Herringbone Natural

Like the Natural Coir Seagrass Carpets are undyed, coming in their natural shade and are not applied with fire retardants or insecticides.

Jute Herringbone Natural

Jute is perhaps the most sustainable natural flooring material. The Cochorus plant from which Jute is derived is ready for harvesting after as little as six months. The Jute Natural carpets are undyed, although the different colours evident in the Big Jute ranges are produced using dyes. 

Natural Carpets, like Sisal, Coir, Seagrass and Jute ought to be fitted using the double-stick method of installation – gluing and underlay to the subfloor and then gluing the carpet to the underlay, using gripper rods as you would with a conventional ‘stretch-fitted’ installation method. This is because plant-fibre carpets tend to move with fluctuations in atmospheric moisture levels and temperature. The adhesive and underlay keeps the carpet stable and contributes to its durability.

The adhesives and underlay used when fitting Naturals can cause concern to those looking to minimize the use of non-renewable or synthetic materials. There are, however, products available that are relatively eco-friendly. You could use a rubber crumb underlay such as the Durafit 650 by Interfloor, which is manufactured using no less than 65% recycled materials and which can be fully recycled after use. For an adhesive, you could choose to use Auro’s Flooring Adhesive No. 382 which is a flooring adhesive made from natural latex and resins.

Moon/Mineral Blockstripe

At Naked Flooring, we have made sure that all of our Wool Carpets have a 100% wool pile, however in order to provide a comprehensive range of weaves, colours, patterns and thicknesses, we’ve needed to make allowances, particularly regarding the backing used, for the use of some synthetic materials.

Remember that moths eat wool! So if you have a moth problem it is important to make sure carpets are protected against them. The moth treatments our wool carpets typically go through are Permethrin based. Permethrin is an insecticide but it is listed on the World Health Organisation’s List of Essential Medicines, which are considered the most effective and safe medicines available. Wool is a natural fire retardant, so no additional chemicals are needed for this purpose.

Remember, wool carpets can be stretch fitted, meaning that you can avoid the use of adhesives, although, on thicker pile carpets, double sticking is recommended for increased stability.

Wool Iconic Chevron; Brooklyn

Most our 100% wool ranges are dyed, moth protected and are backed either with an ‘action back’ which is a strong, flexible synthetic material (such as the Wool Iconics or Wool Romance ranges), or a natural hessian (such as the Wool CroftTipple and Cord). A small amount of adhesive is used in attaching the backing to the pile.

Wool Pebble; Birdling

Our Eco Carpets– the Wool Knot and the Wool Pebble – are made from 100% undyed wool. The variations in colour across the ranges in colour are achieved by using the wools of different breeds of sheep. These carpets have been moth protected and are backed with a natural hessian, although a small amount of adhesive is necessary to attach the pile to the backing.

Wool Barefoot Hatha; Sanscrit by Alternative Flooring

Naked Flooring can also source 100% wool carpets which are even more stringent in their eco-credentials. Alternative Flooring’s Barefoot collection is perhaps the most environmentally friendly carpet available in the UK.

Wool Barefoot Marble; Morwad by Alternative Flooring

The BikramHatha and Marble ranges are made from 100% un-dyed wool, are hand-woven on traditional looms, comes without a moth protector and is backed with cotton, thereby avoiding the use of any adhesives. A very small amount of synthetic latex is used in the cotton backing.

Wool Barefoot Taj; Darwaza by Alternative Flooring

The Ashtanga Silk and Taj Ranges employ Rayon Silk and Viscose respectively mixed with undyed wool to create a glossy texture with extra comfort under foot. Again these are backed with cotton and employ a very small amount of synthetic latex. 

Wool Barefoot Ashtanga Silk; Hero

Our wool carpets can be stretch-fitted over most carpet underlays, although if you’re after an eco-friendly underlay for stretch-fitting, we’d recommend having a look at the Envirolay underlays by Texfelt which are manufactured in the UK using 100% recycled fibres.

For more information, samples, prices and availability please call our sales line 0117 370 2762 or email us at [email protected] .  

Struggling to decide between Jute or Sisal natural flooring? We take you through the differences and help you make the right choice for your home.

Which natural carpet is right for you?

Struggling to decide between Jute or Sisal natural flooring? We take you through the differences, the pros and cons and help you make the right choice for your home. 

Differences between Jute and Sisal

Chances are you have heard of Jute and Sisal flooring but are unsure of the differences between them and which areas of your home they’re best suited. Let’s start by looking at where each natural fibre comes from

ORIGINS

Sisal is derived from a Succulent (the botanical name for plants that can store water using thick, fleshy leaves) plant called Agave Sisalana. It is believed to be a native species of Mexico but is now farmed sustainably across the world.

The leaves of Agave Sisalana

Agave Sisalana has adapted to survive for up to ten-year life spans in the temperamental climate of the tropics – periods of intense dry heat punctuated by the occasional storm. It’s hardy, weathered and strong. The leaves are harvested, crushed and beaten to produce a tough, stiff fibre – it’s these fibres which are spun and woven into Sisal Carpets.

Jute has quite different origins from Sisal. Although it is also native to the tropics, the Cochorus from which Jute is derived, is a flowering plant, tall and spindly. It needs the regular rainfall typical of the monsoon climate. That’s why 85% of Jute cultivation is concentrated in the Ganges Delta. Once the plants are ready for harvesting, they’re cut, bundled and soaked in water for a few weeks. This makes it possible to extract and separate the extremely fine fibres.

Jute fibres are much finer than Sisal fibres. It’s this difference which is behind the contrasting properties of Sisal and Jute carpets. 

Jute Big Boucle Muffin by Alternative Flooring

ENVIRONMENTAL CONSIDERATIONS

Sisal and Jute’s ecological credentials are unimpeachable. Both are grown sustainably, requiring no or very small quantities of fertilizers, herbicides and pesticides. They are also fully biodegradable. 

Jute Herringbone Natural by Alternative Flooring

JUTE VS SISAL CARPETS – DURABILITY

Sisal carpets are much more hardwearing than Jute carpets. Sisal is ideal for use on high traffic areas such as stairs and landings. Jute Carpets, on the other hand, can experience fibre loss quite quickly in these locations. For this reason, we would not recommend using Jute in areas that get more than light usage.

Sisal Harmony Herringbone Pacific Blue by Crucial Trading 

Feel

The fineness of Jute fibres mean that Jute carpets are very soft underfoot, making it an ideal carpet for bedrooms and snug areas.

Sisal is rougher underfoot although it will soon soften with regular footfall and maintenance. The bulkier weaves of our Sisal carpets tend to be more forgiving underfoot – the Malay weave in particular is noticeable for this effect.

Sisal Boucle Accents Scarlet by Crucial Trading

Cost

The relative low costs of producing Jute means that Jute carpets tends to be more affordable than Sisal and other soft natural fibres such as Wool.

Design

If you’re looking for a particular colour or a solid, brilliance of hue from your carpet, then sisal carpets excel. This is because sisal fibres dye really well. Naked Flooring stock sisal carpets in bright, unapologetic tones that can instantly transform your home. Take a look at the Buckler’s hard, Scarlet and Pacific Blue ranges – as well as these blends of natural tinges and rustic, grainy mottled effects.

Raw Jute doesn’t take well to many dyes – this means our colour selection is limited. Having said that, you can still find a Jute carpet that matches your interior design.

Sisal and Jute carpets can change colour slightly when exposed to direct sunlight, although this tendency is more pronounced in Jute.

Sisal Metallics Aluminium by Alternative Flooring

Fitting

Jute and Sisal carpets are hygroscopic, meaning they both draw moisture from the air. This causes them to expand and contract. It’s for this reason that we would always recommend fitting them using the ‘double-stick’ method – gluing an underlay to the subfloor then gluing the carpet to the underlay. We would also recommend the use of gripper rods around the perimeter of the floor-space as you would do with a conventional carpet.

This method of installation ensures the carpets are stable and won’t move too much. In our previous posts, we’ve outlined some alternative eco-friendly fitting materials.

Care

Both Sisal and Jute can watermark if a substantial amount of liquid is spilled on the carpet. Jute is slightly more susceptible than Sisal. We would always recommend getting any Natural Carpet sprayed with an Intec Stain Inhibitor – a polymer shield that causes liquids to bead on the surface of the carpets, giving you more time to address the stain.

We would recommend regular vacuuming to ensure both materials look their best and to ensure you get the maximum life out of your carpet. Vacuuming removes small pieces of dirt and grit that are abrasive and can cause fibre loss if left for extended period of time.

Jute Big Panama Brioche Rug – available on our Rug Creator

Lifespan

Our suppliers recommend that Sisal Carpets have a lifespan of roughly eight years, while Jute Carpets have a lifespan of five, although these figures are subject entirely to how the carpets have been treated and maintained. 

Naked Flooring 

We hope that having read this overview of the differences between jute and sisal carpet that you feel better informed. Sisal is ultimately the more adaptable material – it’s harder-wearing making it suitable for use throughout your home. It is available in many colours and weaves too. If you’re looking for a cheaper Natural Carpet, for a low-use room that you want to feel comfy and homely, Jute is the product for you.

If you have any questions around any aspect of jute and sisal carpets and rugs then give our team a call. We are more than happy to help you.

100% Un-dyed wool, hand-woven and backed with Cotton. 

This month we’ve got hold of some truly innovative, ecologically conscious carpets that’ll bring grace, elegance and sophistication to your home this autumn.

We’ve been hankering after the Barefoot Collection by Alternative Flooring for some time now. Hand-woven on traditional looms, the Barefoot Collection is created from 100% un-dyed wool. The hand-woven effect lends the collection a rugged, natural charm while the thick wool pile brings added comfort.

The Wool Barefoot Hatha; Sanskrit

Although we have other 100% un-dyed wool ranges, such as the Wool Knot and the Wool Pebble, what makes the Barefoot Collection particularly special is that it is woven onto cotton and secured with latex. This avoids the use of any synthetic adhesives whatsoever. If you fear ‘off-gassing’ or ‘VOCs’ – volatile organic compounds – then the Barefoot Collection is undoubtedly the best solution for your home.

We’re currently running three Barefoot ranges: the Bikram, the Hatha and the Ashtanga. The Bikram and the Hatha differ in weave but are each available in seven shades of un-dyed wool. The Ashtanga is a subtle un-dyed stripe.

The Wool Barefoot Bikram; Laya

The Barefoot Bikram is a thick, tightly woven twist pile which warmly envelops the toes as it’s walked over. The density of the pile even allows this carpet to be used on stairs.

The Barefoot Hatha, is a chunky, magnificent loop pile. With a pile depth of about 15mm, the foot really sinks into this carpet, cosseting your feet and minimizing your footfall. The size of the loop on the Hatha means that it is unsuitable for stairs but it’s presence in bedrooms and living spaces could not go unnoticed.

Wool Barefoot Ashtanga; Asana

The Ashtanga Range is a thick loop, using contrasting un-dyed wools to create a wholly natural stripe. The Ashtanga, like the Hatha, has too large a loop for use on stairs but it brings a breathtaking sense of definition to a floor-space.

It’s important to remember that the purpose of the Barefoot Collection is to minimize the use of any man-made materials. This means that these carpets are not treated with a moth or stain protection.

Barefoot Ashtanga Silk (Call us for prices and availability)

The Barefoot collection can be stretch-fitted traditionally, again avoiding the use of any flooring adhesives. If you’re looking for an eco-friendly underlay for for use under your eco-friendly carpet we’d recommend having a look at the Envirolay underlays by Texfelt that are manufactured in the UK using 100% recycled fibres.

The Barefoot Collection proves that you can be choosey about the materials and installation methods used in your home, yet remain uncompromising in your sense of style.

For more information, prices and availability please call us on 0117 370 2762 or email us at [email protected] 

We can supply Jacaranda’s ethically sourced and environmentally sustainable off-the-shelf and made to measure rugs and carpets.

Jacaranda are specialists in handmade natural carpets and rugs. Their production methods are traditional; looms, bobbins and shuttles are manipulated by hand by skilled operatives. Jacaranda’s manufacturers are member’s of GoodWeave who are determined to end child labour in rug and carpet production. For information, prices and availability call us on 0117 370 2762.

Jacaranda; Kasari Velvet Ivory Carpet; Himalayan Moon Leaf Bronze Rug

The Kasari is an un-dyed hand-woven wool thick shag pile carpet available in seven different colours. The Himalayan Moon Leaf is a handmade rug woven by highly skilled craftsmen. Their painstaking technique demands zen-like precision, harmony and patience. Each natural rug will be unique – you can specify individual designs and sizes. 

Jacaranda; Abha Ivory

Available as a carpet, off-the-shelf and made-to-measure rugs the Abha range is available in five colours of un-dyed wool. As it is handmade, the weave is pleasantly irregular, giving it a rustic, characterful appearance. 

Jacaranda; Chunky Velvet Stone

Stately and serene, the Chunky Velvet is available in three off-the-shelf sizes or can be made-to-measure.

Jacaranda; Agra Oyster 

The Agra is made from 50% wool and 50% tencel; a fibre made of wood pulp. This gives this product a luxurious, velvet-like feel. The Agra is available as carpet, off-the-shelf and made-to-measure rugs. 

For information, prices and availability call us on 0117 370 2762.

100% Un-dyed Wool, Cotton Backed, Hand-Woven Luxury

We can supply Alternative Flooring’s Barefoot and Crafty collections. These carpets are truly something special. They’re made of un-dyed wool which is hand-woven on traditional looms. The wool is woven into a base of cotton and secured with natural latex, meaning that there are no adhesives or plastics used whatsoever. These natural carpets are as environmentally friendly as carpets get. For information, prices and availability call us on 0117 370 2762.

Wool Barefoot Bikram; Laya

The Barefoot Bikram has an incredibly thick twisted pile of about 18mm. As you walk on it, your toes are enveloped in the warmth and luxurious comfort of un-dyed natural wool carpet. 

Wool Barefoot Hatha; Sanskrit

The Hatha is a fantastically thick loop pile – again 100% un-dyed wool perfect for snug areas like living rooms and bedrooms. It would also make an amazing rug – you can find this product using our rug creator.

Wool Barefoot Ashtanga; Asana, Wool Barefoot Ashtanga; Cobra

The Ashtanga is another 100% un-dyed natural wool carpet, this time in a subtle, reserved line pattern. We can also supply the Ashtanga Silk range, which incorporates viscose bringing dots of silky shine into the pile.

Wool Crafty Hound; Beagle

Combining 100% undyed wool with innovative designs, the Crafty range is available in diamond, cross and the ‘hound’ weave displayed above and below; again this is available on our rug creator.

For information, prices and availability call us on 0117 370 2762

What is Seagrass?

Seagrass flooring is made by weaving a yarn spun from the dried leaves of the seagrass plant which grows in many shallow coastal waters around the world. It is not a true grass but the leaves are long, flat and blade-like so the name has stuck.

Seagrass occurs naturally nearly all round the world, wherever there are temperate coastal shallows. Up until the early 20th century it was a popular material for insulating houses as the dried blades have air holes embedded within them. This makes them a good barrier against sound and helps to keep heat in. In coastal areas of Europe seagrass was a popular thatching material as well. Most of the seagrass used in carpets in the UK comes from paddy fields in China so it is not redoing the area of the naturally occurring seagrass beds.

Seagrass Carpet

Flooring products made from seagrass are usually backed with latex to keep the whole product natural and so it is suitable for houses where families want to lower the potentially harmful emissions from man-made carpet and other materials.

Just like any other woven product, seagrass flooring is available in a number of different patterns designs and fine or coarse weaves. Seagrass is only available in its natural colour; this can be greenish or golden depending on when it was harvested. It has a waxy, rustic and pleasing look once laid. 

When looking at seagrass as a flooring material there are a number of things that need to be taken into consideration. The first is to make sure that it can cope with the use that you will put it to. It is usually rated as suitable for medium domestic use but should not be used in kitchens or bathrooms. Although seagrass can be used on stairs, it does secrete a natural oil which can get a little bit slippery.

Seagrass is a durable product, although certain things such as the castors on office chairs can dig into the carpet and ruin it. We would recommend invest in chair mats which provide a large surface that chairs can roll on to protect the seagrass flooring. Other furniture on castors, such as sofas, should be alright so long as they aren’t moved as often, but it might be worthwhile buying some castor cups just to be on the safe side. These will spread the weight of the castor over a wider area and reduce the depth of any sunken areas.

What is Jute?

Jute is the fibrous inner bark from the stalk of a giant tropical herb, named Cochorus, which is a member of the Linden family and is closely related to hemp. Jute is also known as Hessian in Europe.

As it is one of the cheapest natural fibres and lagging only behind cotton in the amount produced, jute is used in a huge variety of things. Its main use is as cloth for wrapping bales of raw cotton and also for making sacks and coarse cloth. These plants are grown in southern India and other hot, damp regions of Asia and after the harvest, the stems are tied into bunches and then soaked in water for two to three weeks to soften them. 

Jute; Herringbone Natural

Known as the ‘golden fibre’ jute is one of the longest and most used natural fibre for various textile applications. The fibres are softened by pounding them with wooden mallets and then dried in the sun. Finally, they are spun into a yarn with a silky luster and a variety of natural shades. This makes jute one of the softest natural fibres although its fine-stranded nature means that it is generally more suitable to delicate fabrics and areas of light traffic.

Jute Carpet 

Jute is probably the most environmentally-friendly fibre you can find, from its seed to its expired fibre – even this can be recycled more than once. It is a true sustainable and renewable resource as it is incredibly easy to grow and re-grow, with plants being grown in 4-6 months. This rapid cycle means that it can replenish itself more easily without the need to plant more trees – and it also doesn’t need as much space or energy to grow as trees do.

Jute; Panama Brioche with a single Cotton Claret border 

Jute flooring has many advantages. It is completely natural and so less likely to trigger skin irritations. Jute carpet will be incredibly soft under foot, so its great for snug areas like bedrooms or living rooms. Other advantages include its anti-static properties, its low thermal conductivity and acoustic insulation properties. Jute is also fire-resistant due to its inherent structure and its natural oils – it might catch fire but it will not stay lit for long.

Jute does have some disadvantages, namely that its strength rapidly deteriorates in the presence of moisture or certain atmospheric conditions, such as acidic conditions. It is not ideal for humid climates as not only does it lose its strength and durability but will also become more prone to microbial attack. Great care must be taken not to get jute flooring wet as it watermarks easier than other natural carpets and is not recommended for areas such as kitchens or bathrooms, nor for areas which endure high wear and tear like passageways and staircases.

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